SaaS · Series B
Northwind — Repositioning a workflow platform for the enterprise.
+312% pipeline
Overview
The brief.
Northwind had product-market fit with mid-market teams — but enterprise buyers couldn't see them as a category leader. We rebuilt positioning, brand, site and demand systems so the story matched the ambition.
What we did
- Enterprise positioning sprint with sales and product leadership
- Full brand refresh and visual system for premium trust
- ABM-ready website with industry landing pages
- Lifecycle and nurture rebuild across marketing automation
- Sales enablement narratives and proof library
Challenge
What stood in the way.
Inbound was strong with SMBs, but enterprise deals stalled in procurement. Messaging sounded like a tool, not an operating system. The site couldn't support ABM or multi-threaded sales.
Results
Outcomes that compounded.
+312%
qualified pipeline
3.1×
average deal size
90 days
to full relaunch
Capabilities used
Brand StrategyWebsite DesignPerformance MarketingEmail Marketing
Client voice
“They rebuilt our brand and our pipeline in the same quarter. Board-defining work.”
Priya Raman · CMO, Northwind
More work
Related case studies.
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